last edit 2008-06-18 17:35:25 by mumuri

Additions:
For the keywords tags, you have activate them in 'settings' and modify your master.html in order to add a "dynamic" parameter

Deletions:
For the keywords tags, you have to modify your master.html and add a "dynamic" parameter


edited 2008-06-18 17:34:12 by mumuri

Additions:
http://googlewebmastercentral.blogspot.com/2008/06/duplicate-content-due-to-scrapers.html


edited 2008-06-18 16:18:31 by mumuri

Additions:
meta name="keywords" content="<!--[keywords dynamic=true]-->" %%

Deletions:
" /> %%


edited 2008-06-18 16:17:58 by mumuri

Additions:
For the keywords tags, you have to modify your master.html and add a "dynamic" parameter
" /> %%



edited 2008-06-17 07:08:47 by mumuri

Additions:
%% pnForum? metas
<!--[ pnpageaddvar name="description" value=$topic.posts[0].post_text|strip|truncate:600:" "]-->


Deletions:
<[ pnForum? metas
<!--[ pnpageaddvar name="description" value=$topic.posts[0].post_text|strip|truncate:600:" "]-->
]>



edited 2008-06-17 07:05:17 by mumuri

Additions:
meta name="revisit-after" content="1 days"


edited 2008-06-17 07:00:39 by mumuri

Additions:

SEO for zikula




edited 2008-06-17 06:59:33 by mumuri

Additions:
By default,Zikula IS optimized for SEO, and you can easily customize your modules in order to increase your rank in the search engine. Indeed, multiples officials plugins have been created in order to help you for that purpose.
  • i will talk only about intern SEO,
  • this tips can help your SEO, but can not "decrease" your rank (that's not dark SEO)
      1. ^index\.html$ http://zikula.org [NC,R=301]
      2. ^index\.php$ http://zikula.org [NC,R=301]
Notes: the titles are already customized in pnForum, the example are only here to show what can be done


Deletions:
By default,Zikula IS optimized for SEO, and you can easily customize your modules in order to increase your rank in the search engine. Indeed, multiples officials plugins have been created in order to help you for that purpose.</p>
  • i will talk only about intern SEO,</li>
  • this tips can help your SEO, but can not "decrease" your rank (that's not dark SEO)</li>
      1. ^index\.html$ http://zikula.org [NC,R=301] <br/>
      2. ^index\.php$ http://zikula.org [NC,R=301] <br/>


        Oldest known version of this page was edited on 2008-06-17 06:58:06 by mumuri [ seo zikula : initial commit ]

        By default,Zikula IS optimized for SEO, and you can easily customize your modules in order to increase your rank in the search engine. Indeed, multiples officials plugins have been created in order to help you for that purpose.</p>

Note that,
  • this tips could be outdated in the future.
  • i will talk only about intern SEO,</li>
  • this tips can help your SEO, but can not "decrease" your rank (that's not dark SEO)</li>

Customize title

You can customize the general title of your Zikula, by filling in the correspondant fields in the module "settings". The problem is that, you will have only one title for the whole website ... and that's ugly (and bad for SEO).

In order to customize the title tags, you ve got two Smarty 'pnpageaddvar' and 'pnpagesetvar '
<!--[ pnpageaddvar name="title" value="mon titre"]-->
concatenate your title with the current one


<!--[ pnpagesetvar name="title" value="mon titre"]-->
 
replace the current title



This plugin allow you to format titles like this
 Classic titles 
HTML for Module Developers - A Discussion :: pnCommunity :: Support at your fingertips


 Improved titles 
HTML for Module Developers 


If you're using pnForum?, it will give you title like this

 pnForum  title 
<!--[ pnpageaddvar name="title" value="$topic.topic_title|pnvarprepfordisplay|pnvarcensor" ]-->


Customize meta "descriptions" and "keywords"

You can customize the meta "descriptions" and "Keywords" of you CMS, by filling in the correspondant field in the "settings" module, but with this customisation, you will have only one "description" and "keywords" fields for all the site.

    1. order to customize this you can use this Smarty
<!--[ pnpageaddvar name="description" value="ma description"]-->
<!--[ pnpageaddvar name="keywords" value="mes mots clés"]-->


Notes: pnpagesetvar works fine with those too.
Notes : As the Search engine were spammed by overloaded keywords tags, for most of them , they don't consider this tags anymore.
If you're using pnForum?, it will give you this :

<[ pnForum? metas
<!--[ pnpageaddvar name="description" value=$topic.posts[0].post_text|strip|truncate:600:" "]-->
]>

Activate URL rewriting


You can activate the URL rewriting in Xanthia, go to the Xanthia module, then check the options "use short urls", and copy paste the .htaccess file from the "doc" folder to the root of you CMS.

/!\ Be careful, live search doesn't index URL with more than two dashes
More information about the new URL rewriting can be found at url rewriting for zikula

Duplicate content


Don't duplicate links in your portal, two differents links must not point to the same content. Indeed, some search engine don't like to see multiples versions of the same page on a website (that's called "duplicate content")

To avoid this, you can use a robots.txt at the root of the CMS
    Robots.txt 
     User-agent: *   
     Disallow: admin.php   
     Disallow: config/*    
     Disallow: header/*    
     Disallow: footer/* 
     Disallow: pntables/*   
     Disallow: /images/*  
     Disallow: /includes/*  
     Disallow: /themes/* 
     Disallow: /pnTemp/*   
     Disallow: /docs/*   
     Disallow: /javascript/*  
     Disallow: *.php   
     Disallow:module-Forum-viewtopic-topic-*-start-0.html    



An other tip, "/index.php", "/index.html" and "/" redirect to the same page so you can add this rule in you .htaccess
 .htaccess 
  RewriteRule ^index\.html$ http://zikula.org [NC,R=301] <br/>
  RewriteRule ^index\.php$ http://zikula.org [NC,R=301] <br/>


Notes, that it could be a good idea to limit your RSS feeds of your website, some spammy websites are using them to create 'articificial' content.

Text formating


In your articles or templates, try to have a structured layout with H1, H2, H3 tags.


Auto links and intern link


The module "MultiHook" is interesting, because he allows you to create a large amount of intern links with the same source anchor, this will help to increase your rank on the given word. Notes that the new version has a new Ajax option that allow you to add link in one click (press 'ctrl' and select the word)

404 error


When you've got an important portal with a large number of pages , it may be possible some of you ranked pages doesn't exist anymore. When search engine bots come to look for this "ghost" pages, you can redirect them to the home of your website, with an "Error 404" header.
 .htaccess 
   ErrorDocument 404 /index.html  


Take off unused metas tags


For most of them, search engine bots don't read some meta like "revist-after", so you can take them of your head tags. It will not help you, but you will have a cleaner header.
 xxx.html 

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